How To Turn $50k into $135M: Mastering Entrepreneurship

In today’s episode, Chris sit's down with Jason, an Australian entrepreneur who has built multiple successful brands across industries such as Sports Marketing, Telecommunications, Consumer Electronics, and Healthcare. His most notable achievement is founding blu, the worldwide electronic cigarette brand, in 2009 with just a $50,000 investment. By doubling revenue each year, Jason grew blu into a $135 million business and sold it three years later.

But Jason didn’t stop there, he continued to serve as President of blu and helped facilitate its sale to Imperial Tobacco as part of the $28 billion Lorillard/RJ Reynolds merger, the largest US merger at the time.

Now, Jason is the founder of Monksee Apparel, a high-end clothing brand designed for those who value confidence, individuality, and purpose. With only 100 units of each product, Monksee Apparel combines timeless style with unmatched comfort, offering exclusive pieces crafted from premium materials. This brand isn’t just about looking good—it’s about embodying confidence and standing out from the crowd.

Jason’s experience is a masterclass in taking bold risks, scaling rapidly, and pivoting into new, exciting ventures with purpose.

Connect with Jason: 

IG: @theMonksee

Website: monksee.com